- October 30, 2019 / 3 min readThe company’s aim is to develop meat substitutes that resemble real meat as much as possible, in terms of appearance, taste and texture.
Burger King will soon offer its two plant-based meat offerings across Europe. The company’s aim is to develop meat substitutes that resemble real meat as much as possible, in terms of appearance, taste and texture.
The fast food chain will serve the ‘Rebel Whopper’ and the ‘Rebel Chicken King’ in all of Europe, after the burgers had already been launched in Sweden before the summer.
In June, Burger King said that it created Rebel menu items for the Swedish market with Vivera, a Dutch producer of meat substitute products. In September, the burger chain also stated that it’s working with Marfrig Global Foods SA and Archer-Daniels-Midland Co. to produce a meatless Rebel Whopper for Brazil.
Burger King’s foray into Europe follows its introduction in the US of the Impossible Whopper, a meatless version of the chain’s famous sandwich with a patty from Impossible Foods Inc. The Impossible Whopper is available in Burger King’s over 7,000 US locations.
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