- October 7, 2019 / 4 min readIndia has been the fastest growing market for Burger King in terms of store expansion.
US-based Burger King has reported a 66% increase in sales in India in the year to March 2019. The burger chain also significantly narrowed its losses. The development comes on the back of aggressive expansion, entry-level pricing and largest vegetarian menu within global quick service restaurant chains.
In FY18-19, the QSR chain posted sales of Rs 644 crore while its losses reduced to Rs 16 crore. It forayed into the Indian market in 2014.
India has been the fastest growing market for Burger King in terms of store expansion. Last fiscal, the QSR chain added about 58 stores, taking the store count to 187.
Rajeev Varma, CEO, Burger King India, said, “Even before we started the first restaurant, we were clear that Burger King’s offerings need to be truly Indian. Our menu width means we are able to offer burgers that cater to the Indian palate and attract customers looking for everyday value.”
“In the last five years, we have focused on a strong expansion plan through strategic investment in brand building and national supply chain development and operational efficiencies,” he added.
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