- February 11, 2019 / 3 min readHaldiram’s is also planning to get more brands and enter into partnership with different brands from the world.
French bakery chain Brioche Doree enters India by opening its first outlet in Delhi.
Known as the second largest bakery chain globally, Brioche Doree has partnered with HR Bakers – launched by sweets and snacks manufacturer Haldiram’s managing director Ashish Agarwal – for its first store, the company said in a statement.
“Internationally acclaimed Parisian French Bakery Brioche Doree launched its first exclusive store in India today with HR Bakers at Connaught Place, New Delhi,” said the statement.
“This marks the first time Haldiram’s has tied up with a company outside the family. With Indian consumers experimenting with a lot more international cuisine and eating out growing at a rapid pace, we believe this is the right time to venture in this space,” shared Agarwal on his first venture outside the family business.
Agarwal has signed a master franchise agreement with Brioche Doree and has invested around Rs 4-5 crore in it. The company is planning to open four more outlets in Delhi-NCR and other markets other than the newly opened Connaught Place outlet.
“The store of the brand in India has been curated in 100% vegetarian avatar,” shared Agarwal.
Haldiram’s is also planning to get more brands and enter into partnership with different brands from the world.
Brioche Doree was founded in year 1976 and it serves over 200,000 customers every day and operates over 500 restaurants.
The bakery chain has operations in the United States, Switzerland, Luxembourg, Algeria, Canada, Costa Rica, Czech Republic, Denmark, United Kingdom, Germany, Argentina, Morocco, Saudi Arabia, Syria, China, South Korea, Japan, UAE, Oman, Kuwait, Qatar, Senegal, and Bahrain.
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