Boba Bhai Enters Multi-Channel Model with RTD Canned Bubble Teas; Eyes 20% Sales from the New channels

Boba Bhai, India’s fastest-growing Korean fusion food brand, has officially entered the multi-channel with the launch of its ready-to-drink (RTD) canned bubble teas.

In order to serve the fast-paced, convenience-first Indian customer, the brand is extending its reach to contemporary retail and q-commerce platforms, building a solid base through its QSR locations and third-party food aggregators like Swiggy and Zomato. The newly launched canned teas are currently available on Blinkit and Zepto, and will be launching in Instamart shortly.

The items are being introduced in high-performing urban areas and are presently accessible in more than 70 cities. The ready-to-drink options are aimed at Gen Z and young millennials who want entertaining, tasty, and visually appealing beverages in addition to hydration, and are made to satisfy both impulsive and regular beverage consumption. Boba Bhai is now a full-scale beverage brand instead of just a QSR-focused one.

“We’re not just building a beverage product; we’re creating a brand that reflects the evolving tastes, lifestyles, and aspirations of modern Indian consumers. With the rise of quick commerce and on-demand convenience, our entry into the ready-to-drink space was a natural next step,” said Dhruv Kohli, Founder, Boba Bhai.

 “These canned bubble teas allow us to extend the Boba Bhai experience beyond our QSRs into living room fridges, work pantries, retail shelves, and eventually, global markets. We see this format contributing nearly 20% of our overall beverage revenue in the next 12 to 15 months. It’s about being present where today’s consumer shops, relaxes, and refreshes and ensuring that every sip feels indulgent, aesthetic, and unmistakably Boba Bhai.” he added.

Boba Bhai currently operates 57 QSR outlets across nine cities, with a strong presence on Swiggy and Zomato, and a growing footprint in quick commerce via Blinkit, Zepto, and soon, Instamart. The brand is also in talks to expand the retail distribution through supermarkets, kirana stores, and multiplexes nationwide. On the product front, the roadmap includes new milk teas, seasonal SKUs, functional beverages, and a K-Coffee line—staying rooted in Asian inspiration and Indian flavor innovation.

In March 2025, Boba Bhai raised its Series A round to fuel product and market expansion, swiftly launching a Korea-inspired ice cream range across key cities. With canned bubble teas and a multi-format retail strategy, Boba Bhai is scaling as a culture-driven brand for modern India.