Beyond Meat to launch plant-based chicken tenders across retail platforms

The protein in Beyond Chicken Tenders is derived from the faba bean, a nutrient-packed legume crop.
  • Nusra Deputy Features Editor
Beyond Meat

Leader in plant-based meat Beyond Meat has announced that following multiple successful launches of its best-in-class plant-based chicken items in foodservice, it is debuting its Beyond Chicken® Tenders at select retailers in the US in response to consumer demand.

In addition to the retail rollout of the delicious plant-based chicken tenders, Beyond Meat is also increasing its retail product distribution of other Beyond Meat products at Walmart stores in which Beyond Meat products are currently sold, making this the third such expansion this year alone.

With crunchy, golden breading and a juicy, tender bite, Beyond Chicken Tenders are designed to offer the same great taste as traditional chicken tenders but with 50% less saturated fat. Like all Beyond Meat products, Beyond Chicken Tenders contain no GMOs, antibiotics, hormones or cholesterol.

The protein in Beyond Chicken Tenders is derived from the faba bean, a nutrient-packed legume crop. Its unique qualities make it the optimal ingredient for replicating the taste and texture of traditional chicken tenders. After popularizing pea protein with the iconic Beyond Burger®, Beyond Meat continues to unlock the potential of new plant protein sources.

“Following the success of our plant-based chicken in restaurants, fans were eager to get their hands on a retail product that’s readily accessible and can be cooked at home anytime,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat.

Beyond Chicken Tenders come pre-cooked, ready-to-heat in the air fryer, oven or microwave for a crowd-pleasing meal that’s ready in under 10 minutes. Starting in October, shoppers can find Beyond Chicken Tenders in the frozen food aisle in select Walmart, Jewel-Osco, Safeway NorCal, Harris Teeter, Giant Food and ShopRite stores across the country with additional availability expected to be added later this year.

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