- January 21, 2020 / 4 min readWith this, health-conscious users in Delhi, Gurgaon, Mumbai, and Bangalore will be benefited.
HealthifyMe, health and fitness app, has announced a collaboration with food delivery platform Swiggy to curate and deliver ‘FitPicks’, listing restaurants that provide healthy food. Curated by dedicated nutritionists, the new listing will offer food from more than 700 Swiggy’s partner restaurants.
With this, health-conscious users in Delhi, Gurgaon, Mumbai, and Bangalore will be benefited. The development comes after the food delivery startup observed a massive 249% surge in healthy food orders. These include salad, keto, and millet-based dishes.
HealthifyMe said, “Only restaurants with predominantly healthy dishes find a place on the ‘FitPicks’ collection.”
The fitness platform claims to have more than 12 million users.
The option will be availed by the users by clicking on the FitPicks banner on Swiggy.
Srivats TS, VP Marketing at Swiggy, stated, “We’ve had ‘healthy’ as a key filter on the app for many years now. With the Fitpick collection, we’re making it simpler for health-focused consumers to find the healthiest restaurants on the platform, especially curated by nutritionists and the health scoring algorithm at HealthifyMe.”
In order to woo their customers, both companies have launched ‘personalised diet plans’ for those ordering in January.
The startup added, “Consumers who place more than two orders from FitPicks before January 31 will also receive free access to HealthifyMe’s AI-powered personalised diet plan for a month.”
Surging Demand for Healthy Food Segment
We have seen different concepts and trends coming to India over the last two years. With burgers becoming the QSR favorites and pizza capturing the party scenes, the health food segment has also grown eventually in the Indian market.
Nowadays, people do not only want to eat food, but they are much more focused on getting healthy food at a reasonable price with taste in it. With the growing awareness of healthy foods and healthy diets on the menu, the young office goers and the students are more attracted to the healthy food being offered in the market.
Experts say that consumption of healthy food is a part of a broader ‘lifestyle’, and with growing prosperity, the demand prospects do look bright in the years to come.
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