- July 27, 2017 / 3 min readThis partnership is an exciting opportunity for the company to tap into the e-commerce market providing an additional channel for consumers.
With the vision of being easily available, wherever consumers shop, Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ), a leading global snacking powerhouse, has partnered with Amazon.in, to set up India’s first virtual Chocolate & Sweet Store.
“eCommerce is the fastest-growing channel for our business. At Mondelez International, we are committed to creating delicious moments of joy for our consumers and in each of our key markets. Globally, we have an ambitious target to generate $1bn in e-commerce revenue by 2020, and we’re focusing our investments strategically on associations that help us develop best in class sales & distribution proficiencies with strong go-to-market capabilities,” says Abhishek Ahluwalia, e-Commerce Lead, Mondelez India.
This partnership is an exciting opportunity for the company to tap into the e-commerce market providing an additional channel for consumers.
As part of this first-of-its-kind Chocolate & Sweet Store, the company is also enhancing the gifting experience for consumers, where one can purchase not only the conventional gift packs but exclusive ecommerce packs as per the relevant occasion, as part of Mondelez India’s ‘Joy Deliveries’ offering.
“With over 20 lakh products under the FMCG category, Amazon.in is the destination of choice for customers across the country. We constantly strive to widen this selection by offering millions of products ranging from daily essentials to international gourmet treats. We are excited to partner with Mondelez India to launch a dedicated Chocolate & Sweet store that will offer some of the world’s most iconic chocolate brands in unique, customized formats,” adds Saurabh Srivastava, Director, FMCG, Amazon India.
The Chocolate & Sweet Store will focus on the gifting segment and tailor offerings for individual consumers– enhancing its gifting portfolio. With its year round Joy deliveries will offer features such as customization, bundled offerings, and options to choose from multiple gift packaging to suit important occasions like Raksha Bandhan, Diwali etc. and year round occasions that’ll help say ‘Happy Birthday’, ‘Thank You’, ‘Congratulations’ etc.
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