According to the UN Environment Programme’s (UNEP) Food Waste Index Report 2024, India wastes 78.2 million tonnes of food annually, with 22 million tonnes coming from the food service industry alone. These numbers are a wake-up call for the hospitality sector to lead the change.
Creating a compelling narrative starts with understanding your brand’s unique story. A legacy restaurant might highlight recipes passed down generations, while a sustainable hotel might focus on its eco-conscious ethos. But it’s not just about the story; it’s about the delivery.