This decision is expected to bring major relief to thousands of restaurant owners, particularly small and medium-sized enterprises, who have long struggled with the burden of acquiring multiple governmental clearances.
The market was valued at USD 166.86 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 6.54%, reaching approximately USD 243.17 billion by 2030.
More than 150 branded F&B outlets have opened on national highways in the past two years alone, as per ICRA data, with Tier-2 adjacent cities being the biggest beneficiaries.
From experimental kitchens and chef collaborations to best bar takeovers and themed dining concepts, pop-ups are allowing restaurants and hospitality brands to stay agile, relevant, and culturally engaged.