Samson Sohail is a highly respected leader in the global beverage industry, with an
exceptional career spanning over 33 years at Cobra Beer. As Head of Global Sales, he has
played a pivotal role in driving the brand’s international growth and strengthening its
presence across key markets.
Renowned for his unparalleled network and deep industry relationships, Samson has built and
maintained strong partnerships that have been instrumental in Cobra Beer’s success. His
expertise in sales strategy, market expansion, and relationship management has positioned
him as a trusted figure within the sector.
Beyond his commercial achievements, Samson is widely recognised for his dedication to
supporting the restaurant industry. He has consistently worked closely with partners to
foster collaboration, champion growth, and contribute positively to the hospitality sector.
With his wealth of experience, passion, and commitment, Samson continues to make a lasting
impact both within Cobra Beer and across the wider industry.
IRC PASS