Can Digital-First Brands Get India to Drink More Tea and Coffee?
According to the Coffee Board of India, coffee exports reached a record US$1.8 billion in FY2024–25, up approximately 40% from US$1.29 billion in the…
  • By - Nusra
  • Oct 23, 2026 / 7 MIN READ
From Chai to Global Fame: Is India Ready to Own the World’s Beverage Market?
The distinction between selling a commodity and building a brand goes well beyond packaging or marketing. It begins with creating a consistent…
  • By - Nusra
  • Oct 22, 2026 / 11 MIN READ
Where Will the Next Big Investment in Coffee and Tea Come From?
Sustainable unit economics, consistent profitability and the ability to replicate a business across locations are becoming critical to attracting…
  • By - Nusra
  • Oct 15, 2026 / 7 MIN READ
Industry Leaders Spotlight Innovation, Sustainability and the Future of Beverages at Coffee and Tea Asia Summit 2026
The discussions highlighted how the industry is moving beyond traditional consumption patterns to embrace innovation, premiumisation and distinctive…
  • By - Nusra
  • Oct 12, 2026 / 6 MIN READ
How Tea Brands are Finding Growth Beyond Volume
Tea Board India data highlighted in 2024-25, value-added tea made up just 19% of export volume but 30% of export value.
Where Will the Next Wave of Beverage Capital Go?
Investors are likely to favour businesses that can serve consumers across cafés, takeaway, delivery, subscriptions, quick commerce and at-home…
  • By - Nusra
  • Sep 14, 2026 / 4 MIN READ
The Next Cup: Where Is India’s Tea & Coffee Opportunity Heading?
Retail and e-commerce provide scale and frequency. HoReCa and institutional channels create additional consumption occasions and deeper relationships…
  • By - Nusra
  • Sep 08, 2026 / 10 MIN READ
Tea on the Menu: RTD Tea Grows 109%, Peach Tea Records 62x Growth
Geographically, Bengaluru emerged as India’s most tea-obsessed city, with Mumbai and Hyderabad following closely behind.
  • By - Nusra
  • Jun 19, 2026 / 5 MIN READ
From Lemon Tea to Peach Infusions: How Iced Tea Can Drive High-Margin Summer Menus
As consumers seek refreshing alternatives, iced tea is becoming a profitable menu hero for restaurants and cafés with premium appeal, easy execution…
84% Indians Drink Tea Daily While 66% Have Tried Matcha, Reveals Study
Consumers are paying between ₹100–₹200 for specialty tea beverages, nearly 78% of respondents in the ₹10 lakh+ annual income segment are willing to…
  • By - Nusra
  • May 21, 2026 / 5 MIN READ
Brewing Fresh: How Tea is taking over the Market
While India has long been the largest tea manufacturer and consumer globally, it is finally time for tea to enter the organised dining landscape, if…
Pouring Culture, Craft, and Commerce in a Cup
While the grab-and-go culture is growing rapidly. By 2033, the grab-and-go culture in India is projected to grow at a CAGR of 8.26%.
What’s Brewing: The Rise of Matcha Cafes in India
According to reports, the matcha market would be valued USD 2.36 billion in 2024 and rise at a compound annual growth rate (CAGR) of 4.17% to reach…
How India is Drinking Tea: 5 Key Trends to Follow
In the midst of this flavor renaissance, one thing remains constant – the insatiable curiosity of the Indian consumer. With a desire to explore new…
4 Trends to Follow if you are Running a Tea/Coffee Biz
Increasingly, consumers are gravitating towards specialty and premium coffee offerings, driven by a desire for unique flavors, higher quality, and…
  • By - Nusra
  • May 13, 2024 / 4 MIN READ

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