The brand plans to position itself in the Ready-to-Drink alcohol market on the back of its distinctive marketing strategy, effective on-market trade techniques, and an inventive product pipeline.
The investment will also help the brand strengthen its Indian presence by amplifying its reach in tier I and tier II cities, followed by an international expansion across the Middle-East and subsequently across Southeast Asian markets.
They intend on using this funding for accelerating their growth and market expansion, reaching across 6 cities through 9+ dedicated central kitchen by the end of this financial year.
The funds raised from the current round will be used towards the expansion of existing brands into newer geographies and the acquisition of newer brands.