There are many other players in the same segment who are eyeing a big slice of the Indian 'tea' market including Tea Box backed by Accel Partners, JAFCO Asia, Dragoneer Investment Group and Chai Point funded by Saama Capital-funded.
Indian food business is going through a phase where we still have plenty of opportunity to explore and we may see several other trends and cuisines picking up centre-stage.
Earlier, Pune-based food tech-startup in India had rolled a similar initiative by taking orders through its Twitter and Face book pages, becoming first in the world to initiate this trend.
In an exclusive interaction with Restaurant India, Abhay Sharma, Director, Menchie's Frozen Yogurt shares how he came up with the idea of starting frozen food outlet.
Food startups are the future of Indian food industry as they know the right nerves of the changing trends and there is a very different excitement happening around this development.