The Energy Drink Fight Is Bigger Than a Label
India's energy drink dispute shows how closely regulation and commercial strategy are linked. A product description can influence consumer…
The Battle Over What Counts as an Energy Drink
The answer may determine more than what appears on a can. It could influence how beverages are formulated, marketed, searched, sold and regulated in…
10 Popular Energy Drinks and Their Benefits
From daily schedules that are too demanding to daily exercise routines that are actually designed to get fit but only end up taking more of our…
Hector Beverages raises Rs 183 crore from Sofina and Hillhouse Capital
The company will use the funds to add more flavours under Paper Boat, increase manufacturing capacity, hire senior executives and expand its…
  • By - Nusra
  • Jul 06, 2015 / 4 MIN READ

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