The strongest beverage programmes will not necessarily be the ones with the longest ingredient lists or the most elaborate garnishes.
India's energy drink dispute shows how closely regulation and commercial strategy are linked. A product description can influence consumer…
But in an increasingly crowded beverage market, the reason a consumer reaches for a particular bottle may become just as important as what is inside…
The answer may determine more than what appears on a can. It could influence how beverages are formulated, marketed, searched, sold and regulated in…
The country's next big drink may not have an unfamiliar name or an exotic ingredient. It may be something consumers have been drinking for…
These in-between beverages are important because they show where future innovation may happen. The next major beverage category may not be completely…
The cocktail may still reach the customer in a glass with ice and a garnish. The difference is that part of the cocktail-making process has moved…
The next opportunity is to create combinations that are culturally relevant, technically balanced and easy to understand.
Understanding why this happens offers an interesting look into the science of beverages and explains why carbonation remains popular in everything…
While food has traditionally taken center stage, beverages often deliver higher profit margins. With rising competition and operating costs, many…
Brand's inflationary pressure on costs is expected to persist in the near future, and the company intends to take appropriate measures to…
As health-conscious consumers gravitate towards sugar-free drinks, a host of benefits comes to light. This movement isn't merely about…
As we move forward, the trend towards healthier options will likely shape the landscape of both tonic water and soda, encouraging the consumption of…
One of the most common misconceptions is who drinks rum in India. Rum till recently was one of the largest categories after Whiskey.
The 350-seater lounge also presents a thoughtfully crafted menu by Chef Vicktar Ghosh, featuring innovative dishes from a variety of world cuisine…
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