Alcohol Culture

India’s alcohol market is now seeing strong growth in premium spirits, RTDs, craft beverages, and low-ABV products, especially among Gen Z and…

Beer becomes less about habit and more about making the right choice for the situation.

These spirits are often distilled in limited quantities, allowing greater attention to flavour, aroma, and balance.

A premium whisky adds depth to your time. It helps you slow down and enjoy the moment. Start with one bottle. Explore different styles. Find what…

A small shift from routine choices can bring more variety and satisfaction. In many cases, the beers that are not widely discussed turn out to be the…

This variety makes the category more exciting. Overall, vodka is becoming a more expressive and versatile spirit. It offers something for both new…

From there, explore deeper into whiskies and vodkas. You may find that Nepal, much like its mountains, has layers worth discovering.

Absinthe is not seen as just another alcohol. It is known for its depth, strong character, and long history. Many drinkers in India are now exploring…

Absinthe is not just a strong drink. It carries history, craft, and meaning in every sip. Made with herbs, it reflects a long tradition that goes…

When travellers visit these places, they often look for views and weather. But the real connection begins when they try what locals drink. Sitting…

For Indian consumers exploring premium alcohol, it is a category worth discovering. It changes the way vodka is perceived and enjoyed. If vodka has…

This International Whisky Day offers the perfect reason to explore something different. Trying a new whisky can bring a fresh perspective and a…

Premium tequila adds both quality and character to the experience. Every glass carries a sense of tradition, flavour, and detail.

For urban consumers building a home bar, adding a coffee liqueur is a practical step towards a more elevated and diverse drinking experience.

There is no single winner in the debate between light lager and craft beer. The right choice depends on the situation. Light lagers are ideal for hot…