According to a report, 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family.?
Only 10-20 percent of the efforts that go into making an impeccable hotel experience are noticed on the surface by the guests, rest is behind the scenes that goes unnoticed.
Researches also suggests that consumer demands for convenience and seamless digital experiences are continuously on the rise, and people are looking at these options when dining out.
Digital marketing helps improve awareness about a hotel's services, restaurants and other amenities through various online platforms such as blogs, social media, websites and the likes to reach a wider customer base across the world.
Aggregators are advancing their technology to bring in the accuracy of time. Previously, Zomato used to calculate KPT as the difference between the restaurants accepted order timestamp and delivery partner order pick-up timestamp.
Usually restaurateurs focus more on their food and ambience while coming up with their own venture. But they shouldn't forget that location should be the most important thing when they open a restaurant.
With every downturn in the business cycle, the established players who do not have deep pockets shut shop whereas the new entrants with fresh capital try to fill in the gaps left by such players.