- February 12, 2020 / 6 min readAs per the research conducted by Papa John’s, 86.2% of Spaniards prefer meatless pizza toppings, with 65% willing to reduce their meat consumption citing various reasons.
Papa John’s has added vegan pizzas to the menu at its over 70 locations across Spain. With this, the US-based pizza chain becomes the first fast-food chain to offer vegan pizza in Spain.
These new additions have been developed in collaboration with the vegan brand Beyond Meat and United Kingdom-based campaign Veganuary.
Papa John’s new menu will feature two pizzas, including Papa John’s Green, made with tomato sauce, onions, black olives, tomatoes, green peppers, mushrooms, and vegan cheese, and Papa John’s Green PLUS, made with tomato sauce, tomatoes, green peppers, mushrooms, vegan cheese, and topped with plant-based Beyond Burger meat.
Javier Aranguíz, General Manager of Papa John’s Spain, said, “With this launch, we are continuing our commitment to quality ingredients and we are excited to partner up with Beyond Meat, a market leader in plant-based meats, to respond to new consumer trends like the growing demand for plant-based options. Papa John’s Green offers our customers two new pizzas for all those who want to reduce their consumption of animal protein without giving up the best pizza.”
Why Papa John’s introduced vegan pizzas in Spain?
As per the research conducted by Papa John’s, 86.2% of Spaniards prefer meatless pizza toppings, with 65% willing to reduce their meat consumption citing various reasons such as health, animal welfare, and environmental issues.
Chuck Muth, Chief Growth Officer of Beyond Meat, stated, “We are excited to introduce consumers to our agreement with Papa John’s that offers a pizza with the usual taste and quality, and with the added nutritional and environmental benefits, of plant-based meat. Papa John’s is a global brand and we look forward to continuing to work with them to offer new options to their customers.”
Growing Pizza Market
The Italian food format stood third in preference after Indian and Chinese five to six years ago. However, recent studies show that pizza is the biggest and the most profitable segment in the Quick Serve Restaurant (QSR) format.
The Indian pizza market is dominated by Jubilant Food Works and Yum Brands, who own the widely recognisable brands Domino’s and Pizza Hut, respectively. However, other brands such as Sbarro, Papa John’s and Marco’s Pizza are also competing to spread their base in India. Thus, with the increase in the number of players, the market is ripe for investors.
Serving pizza via franchise route
Global and domestic pizza brands in India are expanding their stores through the franchise route throwing many opportunities for entrepreneurs in the country. Be it Domino’s, Pizza Hut, Papa John’s, Sbarro, Neopolitan Pizza or any other pizza brand, the majority of them are spreading their footprints via a franchise model in India. Domino’s Pizza has Jubilant FoodWorks Limited as it Master Franchisee.
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