US-based fast food chain Wendy’s to expand its breakfast menu nationwide to boost sales

Currently, the Dublin-based fast-food chain’s breakfast menu is available in more than 300 restaurants across the United States.
  • vaishnavi News Editor
Wendy’s

Wendy’s is planning to expand its breakfast menu to help increase sales.

Currently, the Dublin-based fast-food chain’s breakfast menu is available in more than 300 restaurants across the United States. Wendy’s will expand its breakfast menu nationwide in 2020.

The burger brand will be adding breakfast items like the Breakfast Baconator, Frosty-ccino and Honey Butter Chicken Biscuit.

Todd Penegor, President and CEO, Wendy’s, said, “Launching breakfast in our U.S. restaurants nationwide provides incredible growth opportunities.”

“We are well-positioned to pursue it. We believe we have the right team and structure in place, and we put Wendy's fan favorites on our breakfast menu to set us apart from the competition,” Penegor added.

In order to support the expansion into breakfast, Wendy’s and its franchisees plan to hire about 20,000 crew members. The firm’s estimated investment in breakfast would be about $20 million.

The fast food chain has about 6,700 restaurants worldwide.

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