Tata Starbucks high on expansion this new year; enters six new city

Tata Starbucks Pvt. Ltd. today announced its entry into six new markets in India, marking its largest store expansion in a year.

The entry into Siliguri, Nashik, Guwahati, Thiruvananthapuram, Goa and Bhubaneshwar, demonstrates Tata Starbucks` commitment to accelerating the Starbucks Experience for customers across India.

With a growing base of coffee enthusiasts across the country, the brand makes its first appearance in the states of Assam, Goa and Odisha.

“Tata Starbucks is grounded in growing with its partners and customers together and thus expanding our footprint in India is a matter of great pride for us”, said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd.

Each new store in the six cities is a celebration of the people who represent the diverse culture of the region.

The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighbourhoods we serve.

Starbucks will also bring My Starbucks RewardsTM loyalty program to each of the cities, which provides members with a host of rewards and personalized benefits as they make Starbucks a part of their daily lives. Starbucks brand merchandise and free Wi-Fi will be available across all stores.

With 252 stores in 26 cities, Starbucks stores across the country have re-opened for dine-in and takeaway in-line with the guidelines issued for the respective cities.