Tresvant will lead Taco Bell into a new age of transformative global marketing, spearheading boundary-pushing, multi-dimensional efforts that drive culture, initiate change and create impact.
This marks the first year for the 'NBA Comebacks' promotion as Taco Bell parts from its well-known 'Steal A Game, Steal A Taco' promotion, which first launched in 2016.
Yum!’s climate change strategy will focus primarily on emission reductions at its more than 50,000 corporate and franchise restaurants and throughout its supply chain.