\"To this end, we have embarked on communicating to the consumer in an open and transparent manner with a reassurance campaign which is rooted in fact,\"added Rajesh.
ITC\\\'s brand, before the controversy was authoritative 18 to 20 per cent of the whole market share. But after the storm on Maggi, the market was shrunken as the consumers became suspicious of the products.
Earlier this week, food safety regulators in countries including the UK, Singapore, Australia and New Zealand which have also gave a clean chit to cleared the product, said it was safe for consumption.
The court was hearing a petition filed by Nestle India challenging the impugned order of June 5 passed by FSSAI banning nine variants of the popular instant food snack.