West Bengal, ranking second in alcohol consumption according to a 2021 study by ICRIER and PLR Chambers, presents an emerging market for Radico Khaitan.
The collection titled "Happiness in a Bottle: A Happily Crafted Gin" features three captivating variations: Joy of Juniper, Joy of Pink, and Joy of Citrus.
The Limited-Edition Officer's Choice Blended Scotch Whisky will be offered in 750ml bottles and will be selectively stocked in outlets located in Maharashtra, West Bengal, Telangana, and Haryana.
Founded in 2020, Pistola is the brainchild of Rakshay and Radhika Dhariwal and a product of Pass Code Spirits Co.- a sister concern of Pass Code Hospitality that runs highly acclaimed bars and restaurants such as PCO, Saz, and Ping’s Orient Cafe.
Crocs is embarking on its second collaboration in India. This alliance with Bira91 reinforces both brands' commitment to inspiring creators and encouraging imaginative expression.