The firm has also exited non-core and sub-scale markets to focus on its core regions.
The company’s decision will help the business managers to focus on core activities, bring in agility and spur faster decision-making.
The new store is spread across a 1000 sq ft area with lavish faade, and design language synonymous with chai warmth.
The move is in line with TGBL’s ambition to grow its branded tea business in India.
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Tata Starbucks is eyeing huge expansion drive in the next few years.
The new plant will be used for the operation of manufacturing and storage of tea.
The company will make an investment of Rs 150 crore in addition to the ongoing capex of Rs 300 crore.
“It is a big city. These will be no Starbucks kiosks for sure”
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