Subway signs master-franchise deal with Saudi-based Fawaz Abdulaziz Alhokair Co

This year, Subway has signed master franchise agreements in India, the brand’s largest agreement to date, and the UAE, as part of its plan to double the number of restaurants across EMEA.
  • Nusra Deputy Features Editor
Subway

QSR chain Subway has partnered with Fawaz Abdulaziz Alhokair Co, the leading franchise retailer in Saudi Arabia to expand in the region.

The new agreement kicks off an ambitious growth plan to nearly double Subway’s footprint of 210 restaurants in Saudi Arabia over the next six years by adding a minimum of 145 new locations.

“Today’s announcement is another example of our refreshed approach to international growth. Through partnering with companies that have deep regional knowledge and proven success in the industry, such as Alhokair, we are strategically expanding and strengthening our global footprint around the world,” shared John Chidsey, Chief Executive Officer of Subway.

It will also accelerate the integration of Subway’s new, modern “Fresh Forward” restaurant design in the country, which is backed by the brand’s digital-first strategy that provides guests with order ahead options.

“We are committed to supporting leading global brands, such as Subway, and their expansion in Saudi Arabia by leveraging our regional expertise and success in deploying omnichannel capabilities, cementing our transition to a lifestyle retailer of choice in the Kingdom,” said Marwan Moukarzel, Chief Executive Officer of Alhokair.

The agreement with Alhokair is part of Subway’s multi-year transformation journey to build a Better Subway and improve across all aspects of the brand as the business expands its presence around the world.

This year, Subway has signed master franchise agreements in India, the brand’s largest agreement to date, and the UAE, as part of its plan to double the number of restaurants across EMEA in the coming years and seek strong partners to support the brand on its journey.

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