Restaurant India News: The Cinnamon Kitchen Unveils Bold New Identity to Redefine Healthy Snacking in India

The Cinnamon Kitchen unveiled a bold new rebrand, signaling its transformation from a niche bakery into India’s leader in better-for-you snacking. Bright bursts of maroon, beige, and orange, paired with festive boxes and bold graphics, give the brand a joyful, modern edge — one that celebrates both taste and trust.

From a small home kitchen to India’s largest dedicated gluten-free and PCOS-friendly facility, The Cinnamon Kitchen has always been guided by its community. First introduced nationwide on Shark Tank India, the brand has since grown rapidly, earning a 40% retention rate and steady year-on-year growth.

This rebrand marks the next chapter: a vibrant, functional, and inclusive identity shaped by customer feedback and changing lifestyles. Every product now comes with lab reports, full ingredient lists, and nutritional details — making transparency as integral to the brand as its packaging.

"This rebrand isn't just about new colours or new boxes — it's about creating an experience that truly reflects who we are," said Priyasha, Founder of The Cinnamon Kitchen. "With transparent lab reports on our website, functional packaging, and India's largest gluten-free and PCOS-friendly facility, we want to set a new standard for mindful snacking. From vegan to diabetic to PCOS-friendly, everyone deserves to feel like they belong at our table,” said Priyasha, Founder, The Cinnamon Kitchen.

While the visual identity has transformed, The Cinnamon Kitchen's core mission remains unchanged — healthy, delicious recipes that cater to all dietary preferences, including vegan, gluten-free, diabetic-friendly, and PCOS-friendly options. The company plans to expand across more categories while building a community around mindful snacking that makes healthy eating the norm across India.