Restaurant India News: Tata Starbucks Expands Beverage Customisation Across India With Zero-Sugar Flavours

Tata Starbucks has announced enhanced beverage customisation across its stores in India, allowing customers to choose their preferred level of sweetness in hot and iced drinks. Customers can now opt for No Sugar, Less Sweet or Regular options, including zero-added-sugar flavours such as Vanilla, Hazelnut and Caramel, helping reduce calorie intake without compromising on taste.

The move comes as health and wellness increasingly shape consumer choices, with more people paying attention to ingredients and calories, especially at the start of the year when many reassess daily habits. The new options offer greater flexibility while maintaining the flavour and quality associated with the Starbucks experience.

“India’s coffee culture has evolved significantly over the years, with consumers increasingly seeking more control over how their beverages are crafted,” said Sushant Dash, CEO, Tata Starbucks. 

“Sweetness is a key part of that choice, and this enhancement allows customers to decide the level that works for them without altering the flavour profile they are familiar with also with a lower calorie beverage output. It preserves the Starbucks experience consumers expect, while offering greater flexibility at the point of order. Our focus remains on delivering consistency across stores and channels, strengthening our ability to serve a wider range of preferences at scale, while keeping the experience seamless for both customers and partners.”

The updated customisation choices are available across all 506 Starbucks stores in 81 cities in India, as well as on mobile ordering and delivery platforms.