Restaurant India News: Pizza Hut Launches ‘Crafted Flatzz’ Pizza with New Campaign Featuring Shivam Dube, Varun Chakravarthy and Harshit Rana

Pizza Hut launches a new campaign film featuring popular Indian cricketers to introduce Crafted Flatzz, its bold new take on pizza designed to stand out.

Moving beyond the traditional round base, Crafted Flatzz features a distinctive oval shape that sets it apart visually and experientially. Generously loaded with toppings and finished on a thin, crisp, lighter crust, it delivers a balanced, flavour-forward bite that feels indulgent yet easy to enjoy.

“With Crafted Flatzz, we’re responding to evolving consumer preferences and the growing appetite for new formats and bold flavours. We wanted to create a pizza that feels contemporary, shareable, and distinct from the usual. To bring this innovation to life, our new campaign film taps into India’s deep love for cricket and is perfectly timed with the ongoing ICC T20 World Cup and the upcoming IPL season, cultural moments that bring millions of fans together. This launch reflects our continued focus on innovation and on creating meaningful, shared food experiences,” shared Manish Guptaa, Chief Marketing Officer, Pizza Hut Indian Subcontinent.

Available in 7 exciting variants such as Fiery Schezwan Veggie, Paneer Makhni Masala, Smokey BBQ Veggie, Overloaded Veggies, Keema Masala, Ultimate, and Tandoori Chicken.

Crafted Flatzz will be available starting at INR2 299 across all Pizza Hut restaurants in India dine-in, delivery, and takeaway. Customers can also enjoy the ongoing 2 Crafted Flatzz for INR 499 offer, specially curated for catch-ups, and shared moments.

Featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana, the campaign taps into the nation’s cricket fever while introducing Pizza Hut’s newest innovation, Crafted Flatzz. The trio was brought together to mirror the camaraderie, team bonding and playful banter that define cricket both on and off the field, bringing that same energy and fun into the campaign film.

Bringing the campaign alive, the cricketers call Crafted Flatzz “bolder than team selections” and praise its crust as “lighter than the competition.” Positioned as the ultimate pizza “all-rounder,” Crafted Flatzz brings together power-packed flavours, generous toppings and a thin, crisp, lighter base- delivering a bold yet easy-to-enjoy experience designed for sharing and celebrating moments together.

Campaign Film: https://www.youtube.com/watch?v=jM0S3Q3-wL8