Restaurant India News: Coca-Cola Redefines Green Logistics with their Bottling Partners Bolster India’s Logistics Network

Coca-Cola, along with its bottling partners, is redefining green logistics by expanding one of the nation’s largest truck fleets, featuring over 5,000 EVs nationwide. This strategic investment strengthens its distribution across India while creating jobs and driving social impact. Every day, its products travel hundreds of kilometers to urban and rural markets, powered by thousands of truck drivers who ensure timely deliveries.

Bottling partners are scaling innovation with major fleet expansions—Superior Drinks Pvt. Ltd. has added nearly 200 advanced trucks and EVs this year, SLMG Beverages has deployed over 3,000 EVs in the past three years, and HCCB has introduced 500 EVs across 10 states. Together, these moves boost efficiency, expand reach, and pave the way for sustainable logistics.

Beyond expansion, Coca-Cola champions driver welfare through annual road safety training, medical check-ups, wellness programs, and stringent vehicle assessments—ensuring safety, well-being, and long-term job satisfaction for its workforce.

Sundeep Bajoria, Vice President, Coca-Cola India said, “India’s logistics landscape is evolving and we’re evolving with it, responsibly. Our trucking ecosystem is a living engine of economic opportunity and impact-led progress. It creates livelihood opportunities across states, fuels micro-economies in transport hubs, and ensures that our beverages reach every lane and locality, from metro cities to rural kirana stores. As we scale our capabilities, we remain equally focused on enabling the people who power this network with safety, skill-building, and support.”

Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages Pvt. Ltd. said, “At HCCB, we're constantly evolving to meet the dynamic demands of India’s beverage landscape. Fleet augmentation not only strengthens our last-mile deliveries but also reinforces our commitment to agile, tech-enabled supply chain solutions that serve our retailers faster and better, while contributing to the local economies."

Ashish Sethi, CEO Superior Drinks Pvt. Ltd. said, “Our focus has always been on operational precision and market readiness. With this fleet expansion, we’re building a delivery powerhouse that delivers unmatched speed, scale, and reliability. We’re setting new standards in execution to keep pace with one of the world’s most demanding supply chains.”

Rahul Kumar, Deputy Chief Executive Officer, SLMG said, “Expanding our EV fleet is a deliberate move to improve delivery speed and capacity in line with the Coca-Cola system’s growth objectives. This investment strengthens our ability to meet increasing consumer demand, especially in rural markets, with improved cost-to-serve.”

As Coca-Cola’s products journey across the country, every kilometer represents not just refreshment for consumers, but also new opportunities, livelihoods, and growth for countless Indians. By integrating a growing driver workforce with comprehensive welfare support, the company contributes to socioeconomic development in India, providing meaningful employment and fostering community wellbeing across regions.