Red Mango, one of USA's authentic frozen yogurt & smoothie brands, known for its all-natural frozen yogurt, fresh fruit smoothies, yogurt parfaits, and probiotic iced teas has entered India by bringing a new dimension to healthy eating.
Red Mango in India brings in the best of flavours and nutrition from both West and the East, thus making it a truly international 'nutrition food player'.
Red Mango is launching a new dimension to healthy eating by introducing its new line of food called 'ACTIVE FOOD' with an entire variety of value meals packed with natural ingredients made fresh at the cafes.
The brand is launching its new food which is less than 300 calories. They have introduced grills and meal bowls and a whole range of healthy burgers. They will launch the new food first in Cyber Hub Gurgaon.
Red Mango also brings in an entire gamut of top-of-the-line health foods to the consumers which includes - 'Power Smoothies', 'Probiotic Parfaits', 'Gourmet Waffle', 'Iced Beverages', 'Snack Healthy', Probiotic Ice Teas, 'Warm and Chillax coffees' and more.
Yogurt brand MyFroyoLand has launched its Metaverse store at Interality - ‘MyFroyoLand World’.
Interality is the go-to Metaverse as a service platform that helps brands launch their own virtual worlds, where their users can connect, shop and play.
The MyFroyoLand World is a 24x7 globally accessible virtual experience for customers and visitors, and provides access to a wide range of attractions and games that are designed to increase in-person store visits, boost fandom and sales.
Additionally, MyFroyoLand's Metaverse store is integrated with Interality's rewards and loyalty program which utilizes blockchain-powered collectible rewards, encouraging customers to visit the brand's physical stores and share their experience on social media.
“We are happy to explore this new way of connecting with our MyFroyoLand fans and to grow that community,” shared Avinash Dowlwani the Founder at MyFroyoLand.
The world consists of a park, the MyFroyoLand Store, a flywheel with some exciting flavours and toppings, a maze with a ‘Free-to-claim’ collectible reward and a “Build your own Froyo” section keeping with the brand's signature style.
Visitors can easily join along with their friends and explore with just an Interality web link through a desktop, smartphone or VR headset.
One of the standout attractions at MyFroyoLand's Metaverse store is the maze, which not only provides an entertaining challenge for visitors, but also offers a free collectible reward that unlocks a range of special perks and offers exclusive to the brand.
Once logged in, visitors can explore the world, complete the maze and claim their Collectible Reward just like the Starbucks Odyssey Program which is an engage-to-earn blockchain-based rewards program created by Starbucks.
The MyFroyoLand collectible allows any participant to unlock access to a coupon code right from within the world that can be redeemed at a nearby MyFroyoLand physical store. This adds an extra layer of excitement and engagement especially going from online activities to offline perks and drives an uptick in in-person store visits and sales.
Myfroyoland is a Premium Self-Serve Frozen Yogurt Chain with 20+ stores in India, Malaysia and U.K.
One of India's biggest frozen yogurt brand Cocoberry opens a new store in Kolkata.
The newly established outlet is located on Purna Das Road, with the purpose of attracting customers from the town region and neighboring, heavily populated areas.
"This is only the beginning. Cocoberry is rapidly expanding in Kolkata, and the brand is aiming to expand further across India. I am really pleased with Cocoberry's accomplishments and milestones, which would not have been possible without a team like ours,” shared Laksh Yadav, CEO of Cocoberry.
Cocoberry is targeting a healthy community, like families, college-goers, and young adults. They also provide home deliveries as well.
They also offer customized smoothies as a healthy beverage option and parfaits that contain yogurt, real fruit, and cereal, which makes it a healthy and tasty meal, along with yogurt-coated energy bars and herbal drinks.
Established in 2009, Cocoberry is the first, largest, leading, and most popular premium frozen yogurt brand in India.
Yogurtbay, the frozen yogurt brand has introduced Wafflebay to Indian market.
Worldwide, waffle sticks are a rage as they bring together the goodness of a waffle with the convenience of having it on-the-go.
The delectable waffles come with an array of choices in flavours and toppings. The Classic Waffle, in its vintage avtar, can be had with maple syrup and icing sugar.
All these waffles can be completely customized to the customers taste and preferences. Waffle Sticks are served in pairs at the price of Rs 150.
Robin Chatterjee, Founder, Yogurtbay, said, “Wafflebay is an organic extension of Yogurtbay into hot desserts. Wafflebay is India’s first indigenous waffle brand that brings to the country, the world’s top worldwide trend. Waffles are a global hit and we bring the best ones to our patrons! Crispy, handy and delicious, with complete flexibility in customization, Wafflebay will surely change how Indians indulge their sweet tooth.”
Not only this, backed by The Pittie Group’s strong backing and financial thrust has propelled Yogurtbay to expand to newer cities.
Yogurtbay has recently extended its operations into Pune and has plans to open 15 new outlets in the coming year.
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