Morning Fresh looks to expand operations pan-India by end of current fiscal

Morning Fresh is planning to expand operations nationally by the end of the current fiscal. The Bengaluru-based start-up said that the sales of its hangover detox beverage are witnessing exponential growth.

Morning Fresh is already available in Bengaluru, Chennai and Mumbai markets and has recently been introduced in Hyderabad.

Mitali Tandon, Founder of Morning Fresh, said, "We will go to Pune, Delhi, Kolkata and markets like Goa in the next six to eight months. By the end of this financial year, we should be fairly national." 

The vision of the company is to build the "Morning Fresh" beverage into a Rs 25-30 crore brand within the next three to five years.

"The product's formulation is rich in antioxidants and vitamins and it contains Vitamin C, mulberry leaf extract and silk proteins. Morning Fresh" is currently available in four flavours (in 60 ml bottles) and the start-up has plans to increase their number and also launch in sachet/powder format," Tandon stated.

She added, "We have two large manufacturing plants in Bengaluru. The manufacturing is completely done in-house. Morning Fresh had a turnover of Rs one crore last fiscal and we are looking between Rs three crore to Rs five crore in the current financial year."