One of the leading marketing platform for F&B business Mobikon has announced acquisition of MassBlurb, an automated online marketing platform for restaurants.
Mobikon as a customer engagement platform for restaurants have expertise in in-store engagement which includes feedback, reservation management, loyalty, CRM and ordering.
The tie-up with MassBlurb will help Mobikon offer customer engagement solutions on social networking platforms allowing restaurants to generate social leads, converting likes and followers to business, website automation, cloud telephony integrated with CRM and automation in social media management.
“This is a strategic acquisition in line with our vision to be the single marketing and customer experience platform for restaurants. MassBlurb has been successful on social platforms for F&B, and Mobikon on the other hand has been very successful in India and South East Asia on its inStore engagement platform. Coming together we now have a significant market share with over 650 brands across India and S.E. Asia. We are planning to reach 800+ leading restaurant brands by the end of this year,” shared Samir Khadepaun, Founder & CEO of Mobikon.
Soon Mobikon will be able to offer these solutions with its platform integrated as a single solution.
Mobikon will also scale this product outside of India where the demand is very high which in turn will increase revenues per restaurant.
The founders of MassBlurb, Sanket Shah & Pankit Chheda will be taking up key roles at Mobikon; with Sanket managing the key accounts and partnerships across the company and Pankit to work closely with Mobikon’s CTO for new product initiatives. MassBlurb’s team also joins Mobikon as a result of this acquisition.
The acquisition enables Mobikon acquire market leadership position in India with 500 restaurant brands and more than 1000 outlets under Mobikon’s portfolio in the country.
Adding to the same lines, Sanket Shah, Co-Founder of MassBlurb said, “Mobikon has a deep technology suite and with operations in 5 countries and complimentary products, the synergies were extremely strong. Together we can become a de-facto tool for restaurants over a next couple of years. In a much unorganized sector, we believe we are solving the 'TRUE' problems for restaurants with the right unit-economics.”
Mobikon grew 250 per cent in the last year and projects 12 per cent growth month on month this year. Today, Mobikon has total of 650+ restaurant brands with outlet reach of 2800+ across the world.
Swiggy has raised another round of funding by bagging $210 million from DST Global, Naspers.
With this round of funding, the food delivery start up becomes the latest startup to join the Unicorn club.
The company said that hedge fund Coatue and existing backer Meituan Dianping are also participating in this round, as it beefs up its war chest to battle Ant Financial-backed Zomato and new rivals like Ubereats and Ola-owned Foodpanda.
Swiggy is planning to invest the amount to ramp up its supply chain network and expand to new markets.
"The company will also double its technology headcount to build for robust operations, deep personalization and connected supply chain systems," it said in a statement.
Founded in August 2014 by Sriharsha Majety, Nandan Reddy and Rahul Jaimini, Swiggy will cross $466 million funding.
“We’re thrilled to have grown the online food delivery market in India at an exponential rate, always keeping our consumers at the helm. With this investment, we will continue to widen Swiggy’s offerings, along with bolstering our capabilities and plugging the gaps in the on-demand delivery ecosystem," said Majety, CEO of Swiggy, in a statement.
For DST Global, one of the world's most influential tech investor which counts Facebook, Airbnb, and Alibaba in its investment portfolio, this will be its third India investment after India's largest online retailer Flipkart in 2014 and cab hailing Ola in 2015. A personal investment vehicle of DST's partners, called Apolleto Asia had invested in Swiggy in 2015.
"Swiggy’s rapid growth, along with highly engaged users, restaurants, and delivery partners, shows the strong value proposition they have for all participants in the ecosystem,” said Saurabh Gupta, Managing Partner at DST Global.
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