Lavazza Launches Its Oldest Coffee Blend Qualità Oro in India

The selection of the best Arabica beans infuses an unmistakable Central American flavour of fruity notes blended with sweet Brazilian aromas.
  • Nusra Deputy Features Editor
Lavazza India

Lavazza has launched a unique symphony called Qualità Oro–a unmissable blend for those who love to savour a good coffee, to coffee lovers in India.

Launched in 1956, Qualità Oro is Lavazza’s first coffee blend.

“We are pleased to introduce Qualità Oro to India. This blend – our very first - is a symbol of Lavazza’s ability to combine tradition and innovation, with stellar results,” shares Jai Ganesh Ramnath, Managing Director, Lavazza India.

The Qualità Oro is the master of all coffees, a unique combination of six varieties of Arabica beans from amongst the finest of Central and South America, are expertly crafted and perfectly blended to create a distinct and extraordinary coffee symphony, that creates the most pleasurable of coffee experiences.

The selection of the best Arabica beans infuses an unmistakable Central American flavour of fruity notes blended with sweet Brazilian aromas. The result is a smooth and aromatic experiencewhich is both sweet and refined.

Qualità Orois an outstanding example of Lavazza’s art of blending, to create remarkable and exquisite coffee blends andto create an exceptional taste experience every time.

Qualità Oro is available at all leading supermarkets and online on Amazon.in.

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