Keventers Director, Sohrab Sitaram Launches Fat Tiger in Four North Indian Cities

The group is also planning to open 1000 outlets pan India via franchise as well company owned models.
  • Nusra Deputy Features Editor
Fat Tiger

Sohrab Sitaram, one of the directors at the old age famous Keventers Milkshake brand who relaunched the milkshake brand in 2015 has opened a dimsum and a tea shop brand called Fat Tiger in North India.

The outlet is opened at four cities including Delhi, Chandigarh, Ludhiana and Karnal.

The brand aims at re-inventing the notion of tea by introducing international flavoured hits -- right from cold iced tea topped with liquid cream cheese, crushed fresh fruit tea, dessert tea and more.

"The momo and dimsum preparations take inspirations from spice levels from Meghalaya, Nagaland, Mizoram, regions of Sikkim, and Arunachal Pradesh," mentioned the release. It is also influenced by Asian countries like China, Thailand, Nepal and Myanmar.

The group is also playing with packaging with tea being served in reusable cups, while dimsums can be consumed using tongs, instead of chopsticks. Taking cue from the food industry turning greener, Fat Tiger will also use double-walled paper straws and environment friendly take-away bags.

"Fat Tiger is a brand that will bring you delicacies which may have originated outside India but are now very much a part of the Indian eating culture and the Indian diaspora,” shared Sitaram who believes that Dimsums and tea are pretty much the go-to food for family outings, dating, binging and working lunches. The idea is to create these aspirational products and offer fantastic varieties to our guests in their trendiest and coolest avatars.

The group is also planning to open 1000 outlets pan India via franchise as well company owned models.

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