- May 17, 2019 / 3 min readWith this association Ranveer will now be the face of the brand on all its advertising across multiple media touchpoints
Bingo, ITC Foods’ salted snack brand, has signed Bollywood actor Ranveer Singh as the new Brand Ambassador for its portfolio. With this association, Ranveer will now be the face of the brand on all its advertising across multiple media touchpoints.
The company said, “The ads are sure to enthral the audience with its quirky, fun and lovable sequences featuring Ranveer with Bingo!. His quintessential quirky avatar is a perfect fit for Bingo!.”
Hemant Malik, Divisional Chief Executive (Foods Division), ITC, stated, “We are delighted to have Ranveer Singh onboard as his personality exemplifies quirkiness and originality like no other which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo! Mad Angles & Bingo! Tedhe Medhe with energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”
Ranveer Singh added, “It is an absolute pleasure to associate with a world-class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! serves to its consumers. Through this association, I hope we excite to delight the consumers even more and take the success story of Bingo! to further heights and glory.”
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