With Indians reporting high rate of urinary tract infections, one of the world's top cranberry producer Ocean Spray is eyeing the huge Indian market for its products.
The move by Ocean Spray to enter India now assumes significance after a recent World Health Organization report that increasing resistance to antibiotics could become a major threat to people's health.
Indo-Canadian Peter Povitar Dhillon, the Ocean Spray chairman, said, "We went India to explore opportunities of doing business there. As a global company, we recognise the huge potential of the Indian marketplace. India has the fastest growing middle class and it is the world's youngest country in terms of the age of its people."
According to Dhillon, considering that young people and pregnant women in India report higher incidents of urinary tract infections, cranberry products can be the best natural remedy to prevent bladder problems.
He said, "We went there to understand the marketplace because the culture of doing business in India is very different. It was a very positive trip. Now we are thinking about the best ways to educate Indians about the unique benefits of cranberry. India's growing middle class is very affluent and they are becoming very health conscious."
Citing the WHO report about growing resistance of the human body to antibiotics, Dhillon said: "But cranberry is the nature's way to give you natural antibiotics and prevent infections."
Dhillon, said he has personal reasons to see Ocean Spray enter India as early as possible.
He added, "My parents came to Canada from Punjab and they started growing cranberry here. Now I have the unique opportunity to take this fruit to India. So in a way, things are coming full circle. We have some people from Ocean Spray going to India next month. It is a marketplace that we must understand first before we take steps to enter it."
Mumbai-based Storia® Foods & Beverages Pvt. Ltd., has announced the launch of its new, exciting ad film led integrated marketing campaign “Wish it never gets over” for their range of Storia® Shakes.
The campaign includes the roll out of three ad films in association with a man of many crafts- an actor, comedian, show anchor and a doctor Sanket Bhosale, with an interesting, humorous parody on current affairs.
The ad campaign has been conceptualized and executed by Prime Focus Technologies while the media campaign was planned and executed by Publicis Beehive.
The ads will be further amplified with the help of ATL and social media platforms, TV during IPL, digital across OTT platforms and YouTube in key markets.
Storia is looking to interact and engage with the millennial and Gen Zs in key cities to reinforce its brand building journey as India’s highest fruit content shake that gives you a complete drinking experience making them the perfect refreshment to go for this summers.
“We, at Storia, feel a great responsibility towards our consumers because what we serve affects their health and lives directly. With the ongoing pandemic, we look to lighten the mood, in a category which is already very serious and usually only promotes health. This campaign is a great way to increase significant brand consideration with our millennials and Gen Z, in a format they relate to best, parodical yet impactful,” shared Vishal Shah, Founder & Managing Director, Storia® Foods & Beverages Pvt. Ltd.
Storia Shakes are available in 9 lip-smacking flavours with no added preservatives. The Storia shakes are available across modern trades, e-commerce platforms like Amazon, Big Basket and company’s D2C website.
Launched in April 2017, Storia® finds its roots in celebrating togetherness that brings joy through food and stories. Built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, Storia® is present across 33 cities in India across 50,000+ retail outlets.
By Sunil Pol
UK based Twiss Juice brand has forayed into the Indian market in partnership with diversified business house Amarjothi group.
The group has entered into aerated natural fruit juices segment in the country.
The brand has launched four products namely Twiss Mango with a twist of lime, Twiss passion fruit with a twist of orange, Twiss lemon with a twist of mint and Twiss apple with a twist of blackcurrant.
These refreshing drinks would be sold under the brand which is a part of Amarjothi Group, one of the largest manufacturers of Melange yarn.
"Each product is combined with the right proportion of juice and flavours delivering a burst of the fruit flavours on tongue giving it a great taste. The products have used the best ingredients sourced from across the globe replicating true fruit taste,” said Nitin Menon, Managing Director, Twiss.
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