Independence Brewing Company revamps its Pune outlet; to launch 3 more craft bars

Since its inception in Pune in 2014 to its acquisition by Miadiamante in 2020, Independence Brewing Company (IBC) has gained an in-depth understanding of its patrons.
  • Nusra Deputy Features Editor
Independence Brewing Co

Independence Brewing Company (IBC), India’s premier craft bar, has upgraded the craft beer experience for beer lovers with its revamped Pune outlet.

Since its inception in Pune in 2014 to its acquisition by Miadiamante in 2020, Independence Brewing Company (IBC) has gained an in-depth understanding of its patrons' tastes and has tailored its beer and food menu to provide them with the finest possible experience.

Thriving on the concept of ‘Togetherism’, its consumer base ranges from millennials who are all about the good life - well-travelled, well-read, exposed to world events to the crème de la crème i.e., people who are well-settled and have a penchant for craft beers and are looking to unwind at a chic spot.

“To create sustained visibility in the market, you must offer something unique and memorable. So, pushing the boundaries of hospitality, we have tailored our beer and food menu to give the patrons maximum satisfaction,” shared Anirudh Khanna, Managing Director of Independence Brewing Company by adding that it will also allow them to expand their product line and gain market traction, as they plan to launch three more Craft Bars, one in Pune and the other two in Mumbai.

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