In order to create significant mark on Indian palette, Uber Eats eyes expansion in small towns

Launched by Uber in 2014, Uber Eats is an American online food ordering and delivery platform.
  • vaishnavi News Editor
Uber Eats

Uber Eats is targeting young professionals in metros and joint families in smaller towns to grow its footprint. The company’s move is aimed at creating a significant mark on the Indian palette as the online food delivery market in the country goes hyper-competitive.

Launched by Uber in 2014, Uber Eats is an American online food ordering and delivery platform. It came to India in May 2017.

Raj Beri, Head of Uber Eats-Asia Pacific, said, "We're actually seeing a trend of multiple combinations of orders at once in India, which is not limited to just on Friday nights or festivals but on a regular basis."

In Earlier 2019, reports said that the elderly population was behind the success of Uber Eats' business in Japan. But, the platform’s growth in India is beyond age demographics and more towards the collective adoption of digital food delivery services.

The business of Uber Eats grew by 50% (month-on-month) in its first year of operations in the country. Currently, Uber Eats is available in 38 cities.

Nikki Neuburger, Global Head of Marketing, Uber Eats, stated, "Content, storytelling and just being transparent with the background behind where your food is coming from is very important. It would enable communication between restaurateurs and customers."

Stephan Chau, Senior Director and Product Manager, Uber Eats, added, "The company is using advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) to safeguard its customers' data. We don't have reasons to really want to expose our users' data outside of context. Our goal is to make sure that the users understand our steps and benefit from transparency."

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