Spicesafari, a start-up that delivers spices to around 200 countries has recently working with Bigbasket to enhance their reach.
Bigbasket, one of India's leading online grocers, recently started sending meal plans and recipes along with links to where you can buy the ingredients.
Being managed and operated from a little office in Bangalore, this start-up is actually owned and managed by a husband-wife duo, Nitesh Agarwal and Tulsi Khemka, and co-founder Rahul Majithia.
On an interview with Tech in Asia, Tulsi said, "We address the problem of lack of choice and variety by sourcing unique products from different parts of the world, creating the spice experience through recipes, spice kits, combinations, and culinary tips."
She further added, "We pick small quantities to ensure products are fresh and recent when sent to the customer. The quantity we stock depends on the shelf life of the product, sales experienced during the beta launch, lead time in procuring the product, storage challenges, and perceived demand."
While Spicesafari receives a commission on sales, customers get to buy at maximum retail price – which is the price mentioned on every product pack and above which retailers are not allowed to charge.
Tusli also added, "We are working on a standalone recipe section, in addition to what is already available under each product. The inputs will come from bloggers, in-house teams, and brands."
Chukde Spices, one of India’s leading spice manufacturers, has roped in the veteran bollywood actress Karisma Kapoor as its brand ambassador for the next two years.
Karisma Kapoor will be the exclusive face of the brand from August 2023 till August 2025. Karisma has ruled the hearts of millions on silver screen and people has always loved her for her versatility and freshness that she brings to the screen. This makes her a perfect match for Chukde Spices as Chukde brings a wide range of versatile spices which can transform any meal into a tasty feast.
Manufacturing spices since 2006, this association with popular star Karisma Kapoor will strengthen the brand awareness drive by Chukde across the country.
“We are happy to have Karisma Kapoor as the brand ambassador of Chukde Spices. She is one of the finest actresses of Bollywood and has a great fan following across all age groups. We are sure this partnership will go a long way in driving the brand’s already established popularity across the world,” shared Rajat Luthra, Director, Chukde Spices.
Speaking about the association, Karisma Kapoor said,”Chukde Spices are an integral part of Indian cooking and have been serving us the most authentic Indian spices. Its wide variety of products covers all kinds of Indian cooking and is a ‘go-to-spices’ for households and hospitality chains. I am very glad to be part of this exciting brand story.”
In nearly two decades of its journey, Chukde has become a household name with its very popular offerings of whole spices, blended spices and super food products. The brand believes in continuous innovations to be able to bring to its consumer the tastiest, safest and most authentic spices ever. Chukde lived up to its claim of being the manufacturer of the purest spices in India with the introduction of Garam Masala Sabut.
Tulua, a brand famous for its assortment of convenient ready-to-eat pastes, has introduced its freshest innovation: a collection of fragrant and pure spices.
This new selection from Tulua demonstrates the brand's dedication to delivering transparent goods and its aspiration to showcase local culinary traditions and elements.
Tulua has meticulously curated a diverse assortment of spices, each promising to enhance homemade dishes to unprecedented levels of taste.
Brand’s product range starts from the Coriander Powder to the Lakadong Turmeric Powder, the Guntur Chilli Powder to the Kashmiri Chilli Powder, the Mustard Seed to the Cumin Seed, the Bay Leaf to the intense Whole Kashmiri Chilli - every element has been selected to accentuate the flavors across a wide array of recipes.
"We are thrilled to introduce our new line of spices to the market. We believe that food should be an adventure, and our spices are the perfect way to explore new flavors and create delicious meals at home. With our commitment to quality and authenticity, we're confident that our customers will love our new spice range." said, Richy Dave, Founder.
Remarkably, five out of the eight spices are currently certified organic, and the brand aims to achieve organic certification for the remaining items within the next three months.
Tulua's renown for excellence extends beyond its culinary expertise. Prominent hotel chains like Marriot Group, Taj Group, and Ramada, along with numerous eateries and coffeehouses in Mumbai, eagerly seek out its exceptional spice blends.
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