Frey, The Swiss Chocolate brand has forayed into the Indian market with United Distributors Inc (UDI) as the distributor for the brand in the Indian market.
Commenting on the launch, Marc Balsiger, Export Manager, Chocolat Frey, said, “Chocolate Frey is proud to be in India and to bring the taste of its fine products from Switzerland. We believe that the mature Indian consumer will accept our brand – that continues to evolve its product range - without compromising on the Swiss Made Quality aspect.”
Speaking on the same, Nilesh Hada, Executive Director, UDI, said, “Chocolate Frey is a very prestigious brand that we have added to our portfolio. We believe that the Indian market is ready to accept such premium products.”
The chocolate will be available at all premium outlets covering multi-brand stores, hyper markets, gourmet stores and exclusive chocolate boutiques in key metros and cities across the country expecting to get the products on the retail shelves in over 200 outlets by end of 2014.
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