Burger King Launches All-New Authentic Korean Spicy Fest, Brings Real Flavours of Korea to India

Burger King India has introduced its Korean Spicy Fest, a limited-time menu that aims to entice palates with the ideal balance of heat and genuine flavors, to its customers. Gen Z, millennials, and spice enthusiasts will all be thrilled by this hot new line, which was introduced nationwide on 2 April. Motivated by current trends and the growing popularity of Korean food, Burger King has created a menu that offers more than simply spice; it's a true flavor of Korea. Red chillies, ginger, garlic, and sesame seeds add depth to the multifaceted flavor profile.

 “Guests today are looking for new, exciting flavours that push the boundaries of taste. We have seen Korean flavour frenzy across categories and in our internal research too Korean came up as a top consumer flavour preference. Our product development team went to the fundamentals of Korean taste and built our recipes to deliver this authentic Korean flavours with the unique dunking process. With the Korean Spicy Fest, Burger King is delivering an authentic, crave-worthy experience that brings the global Korean flavour trend right to our guests. We’re confident that the combination of premium ingredients like the Brioche bun, bold Korean flavours, and a variety of burgers and snacks will make this an instant favourite of our guests,” said Kapil Grover, Chief Marketing & Digital Officer, Burger King India.

The Korean Spicy Fest brings together a diverse range of formats to satisfy every craving Korean Spicy Chicken Burger, Korean Spicy Paneer Burger, Korean Spicy Chicken Wings, Korean Spicy Chicken and Korean Spicy Fries. 

With prices starting at just ₹149, Burger King ensures that these premium Korean flavours are accessible to all. The range is available nationwide across all Burger King restaurants for dine-in, takeaway, and delivery. Guests can also enjoy Korean Meal Deals and upgrade combos at attractive pricing to get a complete flavour-packed experience. Additionally, multiple user-generated content contests, are planned on their social media handles, to add an interactive and engaging twist for Burger King’s fans across social media.

Reflecting on the creative vision for #BKKoreanSpicyFest Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India said, “The buzz around K-culture is undeniable, but what caught our attention was the hunger for authenticity. People aren’t just looking for what’s popular; they want what’s real. Keeping this insight as our guiding tenet, we launched our Korean Spicy Fest campaign with a DVC that paid homage to all the K-fans in India and built a tribe through digital activations. This campaign isn’t just about introducing new menu items—it’s about honouring the culture and giving K-fans an experience that feels authentic, immersive, and made just for them.”