The largest Korean fusion food brand in India, Boba Bhai, has made progress by becoming the first Indian brand to introduce bubble tea to the quick commerce market with the launch of its packaged bubble tea on Blinkit. With this launch, users may now enjoy their favorite boba beverages in a matter of minutes, marking a huge milestone in broadening access to bubble tea.
Premium, regional ingredients are used to make Boba Bhai's packaged bubble tea. The brand has introduced signature flavors, including Mango with Passion Fruit Popping Boba and Nata de Coco, Wildberry with Cranberry Popping Bubbles and Nata de Coco, and Guava Chilli with Peach Popping Boba and Nata de Coco, each carefully curated to cater to a diverse range of taste preferences. With this launch, users may now enjoy their favorite boba beverages in a matter of minutes, marking a huge milestone in broadening access to bubble tea.
Commenting on the launch, Dhruv Kohli, Founder, Boba Bhai said, “Bubble tea has moved from being a niche offering to a mainstream favorite in India. By launching on quick commerce platforms, we are not only making bubble tea more accessible but also pioneering a new category within the quick commerce space. Our goal has always been to create a premium, Made-in-India bubble tea experience, and this launch is a testament to that vision.”
Quick commerce is predicted to account for 10% of Boba Bhai's total sales in comparison to traditional sales channels. After this successful launch, Boba Bhai plans to expand into Mumbai, Bangalore, Delhi, Gurgaon, Noida, Hyderabad, Chennai, Kolkata, and Pune, with plans to roll out new flavors and limited-edition variants soon.
Additionally, talks are underway to launch on other quick commerce platforms like Instamart and Zepto, further enhancing the brand's accessibility throughout India. In addition to the bubble tea launch, Boba Bhai has unveiled its exclusive line of ice creams, which come in distinctive flavours.
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