The Beer Caf? celebrates One Million customers milestone with a whopping prize

The Beer Café began its journey way back in 2012 with a vision to stimulate communities towards a fun and responsible drinking culture. They successfully established a concept that goes beyond simply gulping beer- introducing a friendly neighborhood place for those who love their beer, and more than that, love great conversations over beer. With just 4 outlets in 2012, The Beer Café is now India’s largest alco- beverage chain, delighting consumers and spreading cheer through 28 outlets across 10 cities with over 50 brands under one roof. Setting a new benchmark for the industry, the chain has successfully served a million customers this week.

The Beer Café will be commemorating the momentous One Million customer milestone by celebrating it with each and every customer in their journey to a million.

Beer enthusiasts that visit any of The Beer Café outlets from 1st- 7th December will have a chance to enroll for the big jackpot, rather jack-pint that rewards one lucky winner with a complimentary beer stein every day of the year.

“For us, this is more than just a big number, this is a milestone and a turning point. Our guests have always been our highest priority and this celebration is about honoring the power of one million cheers by celebrating the contribution of each and every one! We embarked on this journey with a mission to create a fun and responsible drinking culture. Having delighted a million patrons proves that we have achieved that,” shared Rahul Singh- Founder and CEO, The Beer Café .

The celebrations will also be taken online by a simultaneous launch on social media platforms such as Instagram, Twitter and Facebook. With e- contests to engage and reward users daily during the campaign, winners will get a chance to celebrate their #oneinamillion moment and #beermore with gift vouchers and great beer merchandise.

Having pioneered the Beer Revolution in the country, the company will continue to innovate and introduce best practices to enhance customer experience. With the fastest roll out in the industry- 15 new outlets in the pipeline, The Beer Café is poised to reach the next million cheers and achieve the Rs. 100 crore revenue mark by the end of 2016.