- April 17, 2017 / 2 min readRakyan Bevergaes claims to have kept consumer health awareness in mind, thus it wants to shed its premium price tag, and launch products starting at Rs 50, compared with Rs 80 now.
Bollywood actress Jacqueline Fernandez has invested in Rakyan Beverages that makes juices under the Raw Pressery brand, becoming India’s first celebrity to part-finance a consumer products firm, and help drive sales.
Anuj Rakyan, Founder, Rakyan Beverages, said, “While professional investors take calculated risks, celebrities are believers and users of the brand. Jacqueline has about 13 million followers just on instagram and can influence buyers. Hence, she is not an ambassador but an evangelist who can have an impact on the topline."
Rakyan Bevergaes claims to have kept consumer health awareness in mind, thus it wants to shed its premium price tag, and launch products starting at Rs 50, compared with Rs 80 now.
Jacqueline’s investment of Rs 3.5 crore pegs the company’s worth at about Rs 120 crore, similar to the valuation Rakyan got during last year’s investments, when the startup raised close to $4.5 million in series B funding from Sequoia Capital, Saama Capital Management and DSG Consumer Partners.
Rakyan said the company plans to raise $10 million by December this year as it looks to spruce up manufacturing and marketing. The company runs in-house logistics and manufacturing units that help control costs and quality: Unlike packed juices that have shelf lives of up to six months, Rakyan products have limited shelf life and need chillers in their supply chain.
Search for top Restaurant Suppliers in your city