McDonald's

As competition intensifies and consumer behavior evolves, these industry giants remain powerful examples of how strategic growth, operational…

For Gen Z, dining out represents far more than satisfying hunger. It is an opportunity to discover, connect, express individuality, and create…

From global names like McDonald’s and KFC to Indian favourites like Haldiram’s and Bikanervala, fast food brands in India have truly changed the way…

Technology plays a key role in helping McDonald’s stay responsive to evolving guest needs and better achieve our goals––to feed and foster our…

Running a restaurant LTO is an easy way to create a short-term spike in sales. According to reports, restaurant LTO can boost sales by up to 20 per…

India boasts a youthful demographic, with over 50% of its population below 25 and more than 65% below 35 years. For this vibrant, multitasking…

Swiggy, Zomato, and McDonald's attracted people from all over India and each of them sold their best wares in recording-breaking numbers.…

The McPlant includes a plant-based* patty co-developed with Beyond Meat that's exclusive to McDonald's and made from plant-based…

Not just attracting new customers, but this could also act as a new strategy to tap new and untapped markets, areas and customers.

combos will always remain a marketing strategy because, at the end of the day, it is all about driving higher sales.

To achieve this, their packaging and recycling strategy encompasses a wide range of initiatives to reduce their use of packaging, switch to more…

McDonald's is committed to deliver the highest quality restaurant experience to its customers in India.

"Color in produce is an expression of different nutrients," said Jessica Foust, McDonald's Chef and Registered Dietitian. "The…

Meanwhile, Thomson, who is replaced by Steve Easterbrook in March, will work as a consultant to the QSR guiding the company to make the best burgers.

By 2020 it is expected that 35 per cent of India's population will be in urban areas by 2020 totalling to 52 crores compared to the current…