White Light Food rebrands White Light Sauces with a new look

Mumbai-based White Light that makes hand-churned ready-to-cook sauces, gravies and pastes available in a range of flavours, are now all set to entice the taste buds of masses through its rebranded look.

The new packaging with its unique logo aims to lend the products a stronger retail presence.

Rebranded as White Light Sauces, these products aim to lend sauces — the unsung heroes to any dish, its rightful place. Lending a tough competition to other FMCG biggies, White Light Food is presently the 4th highest company in the category of sauces listed on Amazon.

“Through our rebranding strategy, we aim to ensure that we are bestowing consumers with tastes that would appeal and showcase our delectable, reliable and natural brand offering. The steadily growing Indian table sauces market offers consumers ample of options but lacks authenticity. Through our line of products, we want to offer them the choice to pick credible, responsibly sourced and certified offerings,” shared MeghaPoddar, CEO and Founder of White Light Food.

Established in Mumbai in 2019, White Light Food, is a premium Asian culinary expert in the Horeca industry that manufactures and sells completely hand-churned, ready-made Asian cooking sauces, gravies and pastes, along with frozen Oriental food products.

Adding to the wide-in-demand, instant food trajectory, these ready-to-cook Asian flavours are 100% vegetarian, vegan and gluten-free with no added MSG, preservatives, colouring or artificial flavours.