Tim Hortons promotes Axel Schwan to Regional President of Canada & US

Earlier, Axel was the Global Chief Marketing Officer at Tim Hortons.
  • vaishnavi News Editor
Tim Hortons

Tim Hortons has promoted Axel Schwan to Regional President of its Canada and the US business, effective immediately. Earlier, he was the Global Chief Marketing Officer at Tim Hortons.

Schwan will continue to report to Alex Macedo, Global Brand President at Tim Hortons.

In its new role, Axel will oversee growing the restaurant business in both markets with a particular focus on delivering stable, profitable growth in both markets.

Axel Schwan said, “I am deeply humbled to work at such an iconic brand as Tim Hortons. Having grown up in a family of restauranteurs and working as a restaurant operator myself, I look forward to continuing to work closely with our 1,500 restaurant owners across Canada and the rest of the Tim Hortons family in providing exceptional products and service to all our guests.”

Alex Macedo stated, “Since joining the Tim Hortons brand two years ago, Axel has led our innovation work in coffee, including developing our new Fresh Brewers – our largest coffee innovation in 55 years. He has been essential to our work underway today on our core product innovation pipeline in breakfast, donuts and baked goods and has led our efforts in brand-based advertising.”

The fast food chain has over 4,800 system-wide restaurants located in Canada, the United States and around the world.

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