Fast-food chains are getting into the Taco game

Fast-food Chains

BY - Vaishnavi Gupta
Features Writer Jul 30, 2019/

134

/ 5 MIN READ.

Fast-food chains are getting into the Taco game

Fast-food chains are venturing outside of their comfort zones. Taco Bell has entered into the world of french fries while Burger King is serving Crispy Tacos nationwide for a limited time.

Now, another go-to fast-food chain is getting into the taco game. KFC has started offering Crispy Chicken Tacos in certain locations in France.

The new KFC double taco will be packed with deep-fried chicken tenders, along with tomatoes, cheese and guacamole. These ingredients will all be set in a hard tortilla shell, which will then be wrapped in a softshell.

Currently, the Crispy Chicken Tacos can only be found at select locations in France.

This month, KFC also debuted a Cheetos Chicken Sandwich. It is made with a hand-breaded extra crispy chicken filet and a layer of crunchy Cheetos.

In another significant move, Taco Bell is revising its policy on the amount of antibiotics allowed in its beef. This is in line with the company’s effort to meet consumer demands and the changing views toward antibiotics in food products.

Beef is the dominant menu protein at Taco Bell. The chain is planning to reduce antibiotics by 25% in the majority of its beef supply by 2025. This change will be affecting 98% of its global beef supply, and 9.8 million daily orders.

The company said, “This is the brand’s latest step in ensuring that flexitarian and meat-loving fans can enjoy menu favorites, like the Beefy 5-Layer Burrito, without having to choose between craveability and responsible food choices.”

QSR franchise

Jumbo King on an expansion spree; open for strategic tie-ups

BY - Franchise India Team
Editor Sep 25, 2015 / 2 MIN READ

Jumbo King on an expansion spree; open for strategic tie-ups

Jumbo King, fast-food chain is looking for a strategic partner who can invest Rs 65-100 crore to fund its expansion plans, said Dheeraj Gupta, the company's founder.

The Mumbai-based chain wants to scale up operations in the country and increase spending on marketing to better face the challenge from multinationals such as McDonald's, Dominos, Burger King and Carl's Jr. As part of strategy, it is planning to promote 'vada pav' as the 'Indian burger', reported ET.

"We feel we have systems in place and have reached the inflection point and should go national with a stated aim of opening our 1,000th store by 2020," said Gupta. "The company has been cash positive for the last three years and growing at 25 percent year-on-year."

Gupta also said he is looking for an investor who understands food space and appreciates the power of franchising. The company plans to use the funds for marketing and appointing senior leaders to accentuate the company's business.

"Till date, we have grown with almost zero marketing budgets, but now is the time to use funds like Domino's and others who continue to spend on marketing to be on the top of consumer's mind," Gupta said.

He said India's food market has huge potential, growing at a compounded rate of 32 percent y-o-y, adding that if a home-grown brand like Jumbo King is able to scale up to 1,000 stores.

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