Akshay Kedia is the Co-Founder of Nothing Before Coffee (NBC), a Jaipur-born coffee brand that has grown into one of India’s fastest-growing homegrown café chains. Founded in 2017 with Anand Jain, Ankesh Jain and Shubham Bhandari, NBC was built around a simple idea, making good-quality coffee more accessible and affordable beyond India’s metros. Today, NBC has grown to 120+ outlets across 45+ cities, with a strong presence across Tier 2 and Tier 3 markets.
With a background in marketing, branding and entrepreneurship, Akshay brings a consumer-first approach to building businesses. Before NBC, he ran an advertising and branding agency, working with brands across India and international markets. This experience shaped his understanding of consumer behaviour, brand storytelling and creating brands that connect with their audience. At NBC, Akshay has been closely involved in brand building, consumer marketing, business strategy and expansion, helping shape NBC’s positioning as an accessible, youth-focused coffee brand. His journey reflects the evolution of India’s coffee culture, from a metro-centric experience to a more accessible, everyday habit across emerging cities.

