Taco Bell will use Swiggy’s platform to expand its reach to a larger customer base and allow users to order Taco Bell’s international classics like Crunchy Tacos, Burritos, Chalupa, Double Crunchwrap etc.
The first phase of expansion would be in Delhi NCR and we will follow the FOCO Model (Franchise Owned and Company Operated) for expanding the Brand and there would be different formats.
The Gujarat based brand will be selling its flagship drink \'Mango Sip\' and recently launched \'Fruits Up\' via 250 ice cream parlours and outlets of Baskin-Robbins across India.
The association with Cafe Coffee Day will further help Paytm to cement its position as the preferred way to transact across online and offline platforms.
With over 700 active offers and tie ups with more than 30 malls across Delhi NCR, the company is also looking to expand to Mumbai, Hyderabad and Bangalore in the next quarter.