Nestle hopes to be part of the consumer journey through life, by enhancing the nutrition credentials of its many brands, fortifying those that are relevant and addressing in a small yet significant way the health issues facing the society, he added.
The partnership will be activated through the launch of five new MUNCH limited edition packs and a high decibel television campaign, supported by exclusive social media content.
Nestle has pledged ban on transshipment at sea in its supply chains, while Mars has decided to suspend the use of transshipped products if its seafood suppliers did not tackle problems with the practice.
Nestle has said that over 99% of fats and oils in its foods and beverages, starting January 1 this year, will not contain trans-fats across products and markets.